Honor is pioneering the future of smartphone user experience through cutting-edge AI integration into its flagship models. The company’s latest, Magic6 Pro, serves as a testament to Honor’s AI-driven innovation, with various industry-first applications of this revolutionary new technology.
The very concept of how consumers interact with their smartphones is rapidly evolving, with more nuanced and meaningful interactions becoming the norm. Recognizing the transformative power of AI, Honor has taken great strides to integrate this technology into its smartphone ecosystem, delivering a visionary user experience in the global markets, including the Middle East and Africa.
Honor’s vision to revolutionize AI in smartphones is no easy feat, yet the company has already made significant steps in this field, and continues to explore and test new limits with each new product lifecycle. Honor attributes this rapid evolution by adopting a four-layer AI strategy, with each layer designed to maximize the potential of AI in smartphones. Through this strategy, Honor aims to unify different devices under a single AI-powered ecosystem, thus enabling seamless connectivity and resource allocation no matter what device is being used. By reimagining the smartphone operating system with the introduction of MagicOS 8.0, Honor aims to create a more intuitive system that is tailored to individual preferences and use, so that every device experience is unique to its user.
With extraordinary advancements in photography capabilities, display quality, performance, and user experience, the Honor Magic6 Pro again sets a new industry benchmark and delivers an unparalleled flagship smartphone experience.
The Magic6 Pro’s upgraded AI Falcon camera system is now backed by powerful AI algorithms, which help users to capture photographs with intricate details. Compared to the Magic5 Pro, the Magic6 Pro brings with it several new innovations to the AI Motion Sensing algorithm, pioneered by refinements from Honor’s R&D team. While the previous version of this tech relied on only 270,000 images to train for detecting actions such as jumping, walking, and running, the upgraded version uses a dataset of nearly 8 million images across 10 different scenarios, resulting in much smarter AI capabilities.
To help improve user sleep patterns, the phone’s Circadian Night Display leverages AI to adapt to each user’s nighttime usage and adjust color temperature accordingly.
By far the greatest example of AI innovation comes from the Magic6 Pro’s MagicOS 8.0, which harnesses AI in a multitude of unique ways. Magic Portal for example, utilizes AI to understand and comprehend user messages and behaviors, and recommend a system app accordingly. A simple drag of a message from a chat can lead to directions for a nearby coffee shop, or quickly add a future meeting to your calendar. For privacy and security, the AI Privacy Call 3.0 feature helps to minimize sound leakage by leveraging the power of AI and directional sound technology, so that phone calls can be made without worrying about the call being heard by people around you, especially in an elevator or car.
Honor Magic6 Pro is available for purchase in Black and Epi Green for SR3,999 ($1,066). Upon purchase, consumers will get free gifts worth SR2,158 including Honor Watch GS 3, Honor Care+ and more. Consumers can get the Magic6 Pro through the Honor Experience Store, Honor’s online store, Jarir Bookstore, eXtra, stc, Zain, LuLu, Amazon, Noon and other stores.
